Sunday, February 28, 2010

Harry Potter Wizard an Eco Designer?

I was surprised to read that Emma Watson, the 19 yr old British actress from the Harry Potter movies, is now an unlikely eco-fashion designer. Recently, she has become a fashion muse – she’s the face for Burberry’s S/S ad campaign (pastel trenches!), and has another contract with Chanel, she’s been in Vogue and sat in the front row of every Fashion Week.

She recently collaborated with People Tree to develop her own eco-friendly and fair trade collection, ‘Love from Emma’ (view it here àhttp://www.peopletree.co.uk/category/emma-watson/)

Both womenswear and menswear, 80% of it is made from 100% organic and Fairtrade certified cotton and its made entirely by Fair Trade benefiting the lives of disadvantaged workers in Bangladesh, India and Nepal. Inspired by summers in Britain, it has some very cute cardigans as well as vests, summery dresses, jackets and accessories. Apparently Emma Watson created the collection to promote fair trade and eco-fashion to a younger generation because she felt that 16-25 yr olds weren’t aware of these issues and didn’t have enough choice when it comes to eco-fashion. Plus, she personally made the design decisions herself. Read an article on the collaboration here - http://cocoecomag.com/new/

Saturday, February 13, 2010

Shameless Self Promotion

Hey guys,

I've been asked to write a regular post regarding eco-fashion for the shopgirls blog. Thought you might be interested.